Photo Friday – Coca-Cola Magnificent 5

Today’s photo is of the Coca-Cola “Magnificent 5” display at the World of Coke in Atlanta, GA.  The shot reflects another display across the room from the M5 display.

Magnificent 5

In 2005, the best graphic artists from around the world were invited to express their vision of Coca-Cola as part of the “M5” project.

Leading design firms from five continents created a unique graphic look to represent the positive, optimistic spirit of the brand. Using an innovative new aluminum Coke bottle as a canvas, the exuberant designs have ultraviolet inks that glow in the dark – a prefect feature for the trendy clubs where these sleek bottles are served.


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