Today’s photo is of the Coca-Cola “Magnificent 5” display at the World of Coke in Atlanta, GA. The shot reflects another display across the room from the M5 display.
In 2005, the best graphic artists from around the world were invited to express their vision of Coca-Cola as part of the “M5” project.
Leading design firms from five continents created a unique graphic look to represent the positive, optimistic spirit of the brand. Using an innovative new aluminum Coke bottle as a canvas, the exuberant designs have ultraviolet inks that glow in the dark – a prefect feature for the trendy clubs where these sleek bottles are served.